Ronnie Fieg’s predilection for the 80s cool culture is an open secret by now. After reinterpreting a collection inspired by BMW, the American designer has decided to tackle the lifestyle of Miami Vice, the famous American TV series. Embodying the campaign is actor Tramell Tillman, posing on the deck of an offshore, draped in a khaki-coloured suit, before setting sail. Once ashore, by his pool or leaning against a Rolls, Tramell adopts the vocabulary of the series as his own. Moving from Sonny Crockett’s dressing room to Ricardo Tubbs’, the actor becomes one with the famous characters, bridging the time gap between the ‘80s show and contemporary culture. The result is, as so often, an absolute sensation. The famous double KITH cool effect, you might say.