For its latest campaign, the Wax London brand came up with a contemporary love story. The campaign features a young couple who experiences the daily grind of a road trip, from diners and broken cars to laundromats. Cleverly shot, the ad showcases the entire collection, which includes overshirts, jeans, linen products, openwork fabrics and swimwear. Founded in 2015 by Tom Holmes and Rich Singh, Wax London remains under the radar in France despite an interesting wardrobe. You must check it out!